The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

Sean Cantwell is a managing partner at Volition Capital, focusing primarily on companies in the Software and Tech-Enabled Services sectors. During the last two years, the nature of an organization’s ...

COVID-19 has upended many aspects of business, including the way enterprises sell software. As the pandemic kept people at home, SaaS sales teams were forced to adjust their strategies. In the past, ...

At many large SaaS companies, sales leaders are responsible for holding the line on discounts during the sales process. There’s a time and place for offering discounts—usually, it should be a last ...

Challenges in B2B SaaS marketing include market saturation, increasing competition, and changing customer expectations. Now, buyers expect personalization, smooth onboarding, and demonstrable value.

My first month with a sales quota was September 2008 — not the best month for a 21-year-old to start his career by cold calling strangers and convincing them to buy a $10,000 piece of software. The ...

What Is A Hybrid SaaS Sales Model? Over the years, the world of SaaS sales was ruled by the product-led growth model (PLG), as B2B technology customers sought a hands-off, self-serve experience. This ...

Opinions expressed by Entrepreneur contributors are their own. Contrary to popular opinion, you don’t have to build an audience before you launch your SaaS business. SaaS affiliate programs give ...

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) today announced the launch of IDC Velocity for Sales, a first-of-its-kind SaaS platform that enables Sales and Revenue Operations ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

How can you leverage SEO to grow your SaaS business? This four-step strategy shows you how to employ the best SaaS SEO practices for your company. If you run a SaaS company and are looking to get into ...

There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive ...