Diageo is selling its Seagram’s VO whiskey label and 18 others to Sazerac for $550 million, with plans to plow the proceeds into repurchasing shares. Diageo, among the largest alcohol companies in the ...

Diageo is selling its Seagram’s VO whiskey label and 18 others to Sazerac for $550 million, with plans to plow the proceeds into repurchasing shares. Diageo, among the largest alcohol companies in the ...

Sazerac Co., a New Orleans-based distillery, has completed its $550 million purchase of 19 liquor brands from Diageo, a deal that includes such bar staples as Seagram’s VO Canadian whisky, Myers’s Rum ...

Spirits company Diageo is selling 19 lower-end brands including Seagram’s VO Canadian whiskey and Goldschlager cinnamon schnapps to US-based Sazerac for $550 million, as it focuses on its premium ...

New Orleans-based Sazerac Co. is paying $550 million to buy 19 liquor brands from Diageo, a wine and spirits company based in Britain. The brands included in the transaction are Seagram’s VO, ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 15 min 5 sec ago By Allison Wolf - 45 min 5 sec ago By Gillian Follett - 45 min 5 sec ago By Jack Neff - 45 min 5 sec ago By ...

The persistence of memory is strong. But in my own mind, the persistence of VO and ginger ale might be even stronger. By VO, of course, I mean Seagram's VO Canadian whisky. During my childhood, the ...

liquor business, which includes such well-known labels as Chivas Regal, Captain Morgan's Rum and Crown Royal Canadian Whiskey, will likely become part of the wrote that the sweepstakes over Seagram's ...

The persistence of memory is strong. But in my own mind, the persistence of VO and ginger ale might be even stronger. By VO, of course, I mean Seagram's VO Canadian whisky. As a kid growing up in the ...

It's time to take another look at a big media takeover. No, not America Online's takeover of Time Warner, a deal that needs more coverage about as much as a fat man needs another chin. I'm talking ...