Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire. X Facebook LinkedIn ...

Have you ever visited a B2B website and come away unsure of what the company actually does? If so, you are in good company. Many B2B websites are verbose, yet vague and confusing. In many B2B ...

Rather than providing a single experience for all site visitors, website personalization allows B2B businesses to create unique experiences.

Time and again, B2B marketers fail to make SEO a priority at the start of a website redesign. As a result, it can wreak havoc on all the SEO work that has already been established.

To plan the future changes While making any type of changes on the B2B website, it is imperative that you perform A/B testing on the changes first instead of going for an ‘all-out war”.

More than 500 B2B marketers told Forrester that their company’s website is the most effective demand generation tactic for building awareness and increasing consideration.

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B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...

Web design for B2B and B2C are different due to the goals and psychological peculiarities of their audiences. However, both of them consider a website as the most appropriate place for a sales ...