Social influence theory examines how individuals adjust their thoughts and actions under the presence or pressure of others. It highlights the roles of conformity, obedience, and persuasion.

Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to new research. At issue in a new study was a social-cognitive construct called ...

This is a preview. Log in through your library . Abstract Physical inactivity among middle- and older-aged adults is pervasive, and is linked with numerous chronic conditions that diminish health and ...

Authoritarians have long feared and suppressed science as a rival for social influence. Experts see President Trump as borrowing some of their tactics. The 1633 trial of Galileo over his backing of ...