That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author ...

Starbucks is one of the most well-known coffee companies in the world. To date, there are more than 40,000 stores worldwide, and on average, about 8 million coffee drinks are sold daily. If you visit ...

So March 8, 2011, was the day — the day when Howard Schultz, the chairman, president, CEO and Chief Barista of Starbucks unveiled the new Starbucks logo. You know ...

Once-beloved coffeehouse chain struggles to recapture magic amid declining foot traffic, reputation scores and brand value in ...