The strategy, branded ‘Back to Starbucks,’ calls for a shift away from the grab-and-go model that has dominated in recent ...

“I love it,” Niccol told investors. “Because, you know, that means they care.” ...

Brian Niccol plowed millions of dollars into improving customers’ Starbucks experience in his first year at the helm with a ...

Brian Niccol took over at Starbucks in 2024. He became CEO at a time profits had been falling and customers going elsewhere.

This week, Starbucks Coffee announced that it would let its CEO, Brian Niccol, have unfettered and free access to the company ...

Starbucks reported global same-store sales growth of 4% in Q1, as its turnaround effort gains momentum.

In today’s CEO Daily: Fortune ‘s Phil Wahba reports on the early wins in Starbucks CEO Brian Niccol’s tunaround plan. The big ...

His “Back to Starbucks” plan is far from over.

"2026 is the year where we're going to see an exponential increase in adoption of GLP1s," PwC partner and US consumer markets industry leader Alison Furman said at the National Retail Federation's Big ...

Starbucks CEO Brian Niccol said the coffee giant will continue to expand its wellness offerings during the company's latest ...

Starbucks' quarterly results on Wednesday showed proof that CEO Brian Niccol's brand revival is working, sending shares to ...