After all, if strategy is not what we thought it was, what is strategy then? Let me, therefore, start with giving a definition.

We all agree we need a strategy for marketing technology. So why can't we agree on a definition?

Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

Definition of Sales Strategy. A sales strategy is a plan by a business or individual on how to go about selling products and services and increasing profits. Sales strategies are typically ...

Second, the perspective of marketing strategy is long-term. That clashes with the short-term attitudes that dominate marketing. You do need a short-term viewpoint, but a strategy's long-term view is ...