Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition?

Portfolio management involves selecting and overseeing a group of investments that meet a client's long-term financial ...

Third-Party is a series of guest blogs where developers talk about specific games, mechanics, levels, and more. This week we have Alex Kanaris-Sotiriou writing about Triangle Strategy.

The Definition of an Advertising Strategy. An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising ...

What Is the Meaning of "Marketing Strategy"?. A marketing strategy is based on research that focuses on a business's competitors, customers, market size and the potential for market growth.

Eric Knight, Sotirios Paroutis, Loizos Heracleous, The power of PowerPoint: A visual perspective on meaning making in strategy, Strategic Management Journal, Vol. 39, No. 3, Special Issue: Strategy ...