ITV2 has unveiled a new on-air look that positions it as a complementary alternative – or “flipside” – to sister channel ITV1. The new look was unveiled at a briefing to advertisers and television ...

European channel ARTE TV has launched a new series of charming idents created by Superunion, which are designed to give a nod to its position as a cultural hub Superunion’s newly launched idents for ...

DFS has launched its latest through-the-line campaign as well unveiling a series of sponsorship idents for ITV1’s latest series of Dancing on Ice. The through-the-line campaign has been devised by ...

TV 2, the biggest commercial broadcaster in Norway, is set to unveil 10 new idents, created by Red Bee Media. The agency was briefed to create a set of idents which showed of TV 2’s new positioning ...

Channel 4 has unveiled brand new idents this morning (Wednesday 14th June). The idents were created in collaboration with 17 independent artists and filmmakers and are set to "authentically reflect ...

Kemistry is creating a package of holiday screen idents for Dutch national broadcaster Publieke Omroep’s three terrestrial channels, Nederlands 1, 2 and 3. According to Kemistry creative director ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

You don't think about TV idents much at the time. They're just the boring bits between programmes, and you wish they'd hurry up and show EastEnders already. But we take these little pieces of ...

Martin Lambie-Nairn, the noted designer who created popular "idents" for the BBC and Channel 4, has died aged 75. His design consultancy created Channel 4's original animated "blocks" logo in 1982 and ...