Experts weigh in on where the brand goes from here. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company.

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...