Weird History Food is taking you back to the 80s to revisit the California Raisins. in 1986, Will Vinton and his advertising team at Foote, Cone & Belding launched a particularly innovative campaign ...
Audiences were spellbound, competitors were jealous, and consumers began to buy more raisins than ever. It’s the unlikely phenomenon of the ‘California Raisins’ who blazed across 1980s TV screens, to ...
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