Microsoft Pushes Xbox Division to Hit Higher Profit Margins

(Bloomberg) -- Microsoft Corp. is asking its Xbox gaming division to produce profit margins that are well above the industry ...

Microsoft executives have been expecting the Xbox division to achieve 30% profit margins—almost double the industry average—since 2023

Thanks to new reporting from Bloomberg, we now have a clearer idea of the motivation for Microsoft's current gaming ...

New report about crazy Xbox profit expectations helps shed light on Microsoft’s broader gaming changes

For the last two years, Microsoft’s video game division has been working to meet financial targets that are well in excess of ...

Microsoft’s lofty goals for Xbox profit are behind the price hikes and studio shutdowns

A 30 percent profit margin is significantly higher than average for the video game industry, analysts told Bloomberg, which typically ranges between 17 and 22 percent. By comparison, leaked documents ...

Microsoft Reportedly Asked its Xbox division to Deliver 30% Profit Margins

Microsoft reportedly implemented a new 30% profit margin target for the Xbox division in fall 2023, far above what’s usually ...
IGN India

Xbox Does Not Consider PlayStation 5 Its Competitor; Instead, It Is Competing With Social Media Platforms and More

Microsoft’s gaming division, Xbox, does not consider Sony’s PlayStation 5 its main competitor, as highlighted by Matt Booty, ...

Microsoft tells Xbox unit to deliver margins above 'industry average' - report

Microsoft (MSFT) is asking its Xbox gaming division to deliver profit margins "well above the industry average," according to ...