In 1997, Steve Jobs returned as CEO of Apple. The “Think Different” slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the ...

Remember the “Think Different” ad campaign Apple launched in 1997? It was one of the most brilliant ad campaigns ever conceived. Now it’s been reimagined by Business.com (using AI) with ads for ...