Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego just introduced a Smart Brick toy that opens up a whole new world of play possibilities for brickheads. But what is it?

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...