These days companies and corporations are all about their “brand” – features and imagery that come to the minds of consumers and clients upon hearing their name. For example, Coca-Cola, Apple, Disney ...

Opinions expressed by Entrepreneur contributors are their own. A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company’s name, ...

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.