Ten years ago, the ANA's K2 Intelligence report exposed systemic opacity across the media buying industry. This month, I sat in the ANA's 10-year check-in. The data showed genuine progress in places.

Whether you're a B2B or B2C marketer, maintaining strong client relationships is a key factor in your success. Having a clear goal for your services and maintaining transparent relationships might be ...

As generative media evolves at a breakneck pace, staying informed about the origins and authenticity of digital content is paramount for small business owners. Google Gemini has unveiled powerful ...

Half of the world’s largest digital platforms fail to meet minimum standards of transparency regarding the advertising they carry. This is one of the main findings of the study Data Not Found carried ...

In recent months, two major social media platforms widely used in East Asia, X (formerly known as Twitter) and Threads, have taken steps to increase transparency by displaying account-level geographic ...

The Trade Desk’s commercial results have stabilized following its earnings miss in February. But transparency concerns among media buyers over its programmatic supply chain products are proving ...