Virtual try-on (VTO), isn’t new. It’s long been available in the beauty industry for makeup and skincare, but early fashion ...

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A number of fashion services offer interesting and often-affordable home try-on-programs for clothes and online personal stylists, making them great alternatives to a company like Stitch Fix. While ...

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons ...

Google announced on its official The Keyword blog that shoppers can now use its AI-powered “try-on” feature to preview how ...

When you’re buying clothing, one of the most important considerations is how it will look on you. But it’s often hard to judge since it’s rare that the model wearing the garment represents you – ...

The company that gave us the Dog Ears and Rainbow Vomit filters is selling augmented-reality technology to businesses, enabling users to virtually try on clothes, makeup and jewelry. Snapchat made its ...

Retail giant Walmart announced this morning it's acquiring the Tel Aviv-based startup Zeekit, which allows consumers to virtually "try on" clothing when shopping online. The company leverages a ...

video: University of Missouri research shows consumers’ concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. view more While more ...

Amazon.com is expected to introduce an apparel store as early as this week, in partnership with more than a dozen companies, including Eddie Bauer, Nordstrom, Gap and Old Navy, a source familiar with ...