This creates a dangerous cycle. Product teams, under pressure to innovate, start “AI-washing” existing features or bolting on ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

As AI continues to transform marketing, department leaders need to invest sufficient time and resources in training their teams on best practices and effective use cases. Hands-on experiences that ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

It's no secret that digital marketing has been undergoing a significant transformation caused by AI disruption in 2024. With tools like ChatGPT, Google Gemini and Microsoft Copilot revolutionizing how ...

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers to create assets in bulk, and a new drawing tool. With this launch, the ...