Uber Engineering redesigned its mobile analytics architecture to standardize event instrumentation across iOS and Android, addressing fragmented ownership, inconsistent semantics, and unreliable cross ...

Uber Advertising; it’s getting there. The rideshare company formally organized a new segment of the business called Uber Advertising on Wednesday, a year after hiring former Sizmek CEO and Amazon ...

Last month, Uber redesigned its app with an emphasis on machine learning to further personalize the rider experience. Included in that announcement were two features that are now launching: an ...

The ride-hailing giant is now profitable and trades at a discount to the market, but investors must weigh its powerful ...

For the first time on Thursday, you'll be able to compare car rides and public transit trips all inside the Uber app, the ride-hailing giant has announced. If you’re headed from the Denver airport to ...