For millions of Baby Boomers and Gen Xers, the lilting jingle tinkling from slow-moving Mister Softee ice cream trucks conjures up nostalgic memories. But the realities the company’s dwindling number ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app shows the locations of dozens of trucks across 18 states. Originally launched ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

NEW YORK -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens for ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...