Cuup bras offer lots of support—literally, they’re designed to support 40 chest sizes from A through H. And figuratively, the Cuup service and fit team know more than most lingerie stores about sizing ...

Add Yahoo as a preferred source to see more of our stories on Google. Augmented and virtual reality are not new to the fashion industry. It was just over a decade ago that Converse first had iPhone ...

Virtual fitting rooms, augmented reality applications, product information displayed via iPads -- there is no doubt that the traditional high-street retail experience is changing and the trend for ...

Walmart Inc.'s new digital model feature on its website and app lets shoppers visualize how clothing items might look on them before they click on the "buy" button. The company said Wednesday that ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

NEW YORK--(BUSINESS WIRE)--Perfitly, a virtual reality/augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s ...

HOUSTON (KTRK) -- Two Rice University students think they've found a way to revolutionize the way you shop. Their idea sounds simple yet wild -- online fitting rooms. Eyewitness News recently received ...

Having a virtual try-on feature gives consumers a better idea of how a clothing item fits them and whether it matches their features — a solution to what has historically been a problem for many ...

AMES, IA – Driven by online shopping, a growing number of retailers have launched virtual fitting rooms in recent years. That includes Amazon, the top apparel seller in the U.S., along with Nike, Macy ...