A few years ago, product placement specialists were prop guys who made sure that a Coke can appeared in a scene. Now, with the advent of virtual product placement, it doesn’t matter if a Coke can was ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

Viewers of last April 25's episode of the CBS show "Yes, Dear" may have noticed a box of Club Crackers sitting on a living room coffee table, next to a plate of cheese. What they did not know was that ...

Ryff technology—built on smart algorithms and powerful processing—has made the company a leader in the new and growing field of virtual product placement. BY FastCo Works Four years ago, Roy Taylor ...

Product placement is a $23 billion industry buoyed by our resistance to watching ads. Studies have shown that product placement leads to increased brand visibility and to consumers developing more ...

Ryff Specializes in virtual product placement in film and TV. By Alex Weprin Senior Editor Former STX Entertainment president Sophie Watts has joined the board of Ryff, a startup in the increasingly ...

In today's world, marked by numerous technological advancements, automated virtual product delivery stands out as a vital component for business survival, given the paramount importance of efficiency ...