Your website is often your first impression. In the business world, it sets the stage for how you will interact with your buyers, what they expect from you and whether or not they’ll convert from ...

Personalization is nothing new. After all, we've been adding names to email marketing campaigns for years, right? But it is changing, and B2B companies in particular need to be paying attention. B2B ...

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask. Rather than trying to define Web 3.0, I tend to think of it more as a term to describe to where the ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. For years, we’ve talked ...

Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate ...

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...

Organic conversions are the bread and butter of many B2B organizations, yet many companies forget to keep an eye on the small details that can affect them. Instead, B2B organizations should evaluate ...

Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates. Over two-thirds (68%) of B2B buyers ...

Nokia has announced Pure UI, a new user interface, for its forthcoming B2B and enterprise products. The Pure UI will not be available on Nokia smartphones manufactured by HMD Global. The Nokia Pure UI ...