Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

Marketing research is now having its own AI moment—but it’s not just about faster surveys or automated analysis.

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been working in market research for my entire career spanning a 30-year period, ...

Marketing research is vital to the success of any busines, we need to know what our clients think, what our competition is ...