New ad proves everyone can be a Wheaties Champion and experience "winning moments" It was the bottom of the ninth inning, with two outs, when pinch-hitter Kirk Gibson went to bat against the Oakland ...

Diving legend Greg Louganis is making his long-awaited Wheaties debut. The Olympic champion – who took home two gold medals in both the 1984 and 1988 games – joins a long list of greats including ...

NEW YORK--(BUSINESS WIRE)--June 23, 2004--Two of America's most storied track and field champions are joining one of America's most storied breakfast cereals. Carl Lewis and Jackie Joyner-Kersee each ...

To celebrate 100 years of displaying sports champions on the front of its Wheaties cereal box, General Mills is once again featuring Michael Jordan for a record 19th time since he first appeared in ...

(Courtesy of General Mills) In 1927, Knox Reeves, a Minnesota advertising executive, needed to a slogan to go on a billboard for Wheaties, then a fledgling cereal brand that sponsored the radio ...

Learn more about the athletes who've earned their spot on the iconic orange cereal box The track and field legend won four gold medals at the 1936 Berlin Olympics. The achievement was not only ...

U.S. Olympic champions Greg Louganis, Janet Evans and Edwin Moses will appear on Wheaties boxes for the first time next month. Louganis is most noteworthy, for there was a petition to put the ...

"It is so iconic and the honor actually means more today than it would have back then. I feel like I am embraced as a whole person, and not just for my athletics," Greg Louganis tells PEOPLE Diving ...