A California judge ruled that the infamous Kars4Kids jingle misleads donors. The company must pull the ads within 30 days, ...
Tootsie Roll has a new twist on its iconic “how many licks” commercial. Why do some ads and jingles stick with us? Mikey breaks it down in today’s In A Mikey Minute. Ryan Routh stabs himself in the ...
Even if we haven’t heard them for many years, familiar songs often stick with us for life. We can often recall every lyric to songs we learned as kids or albums we idolised as teenagers. But beyond ...
Jet2’s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness. British travel company Jet2 ...
Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. The logline for Jingle All the Way, my son Austin’s favorite, is, “A ...
Marketing in a low-engagement, heavily regulated industry like insurance demands bold thinking-and Jenna Lebel is delivering just that. As chief marketing officer of U.S. retail markets at Liberty ...
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