Instagram launched Blend, a feature for sharing Reels with friends. Users can create private feeds of recommended Reels in DMs. This allows collaborative content discovery and deeper connections. Blend aims to foster engagement through shared interests.

Instagram announced a new Reels feature called Blend that only works in DMs and group chats - here's how to use it.

Instagram on Thursday announced that it's rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your