With its brightly colored, made-to-go-viral specialty shake, the McDonaldland meal draws from decades of cultural familiarity.

McDonaldland Meal comes with the choice of a Quarter Pounder with cheese or a 10-piece Chicken McNuggets, fries and the brand-new Mt. McDonaldland Shake. The colorful shake is inspired by the blue lava and pink clouds of the mythical volcano, according to a press release.

McDonaldland hit peak pop-culture popularity in the 1970s. Now, it's coming back to restaurants in the form of a meal, a shake and toys.