The revival of Digg comes at a time when the social media landscape is in flux. With Twitter's transformation under Elon Musk, Meta's shift toward video content, and Reddit's recent public offering, Rose and Ohanian see an opportunity to offer a fresh alternative.

Digg founder Kevin Rose has teamed up with former rival Alexis Ohanian to buy the once-popular content aggregator as they bet on an artificial intelligence-powered revival of the platform that once drew around 40 million monthly visitors.

Two decades after creating Digg, a community-focused social message board, Kevin Rose is reviving the site and teaming up with a founder of Reddit.

Reddit co-founder Alexis Ohanian and Digg founder Kevin Rose are backing the deal, with the new Digg to be led by CEO Justin Mezzell.

Digg, the web portal that helped popularize upvoting and downvoting, is bringing in Reddit founder Alexis Ohanian as an adviser.

Digg was divvied up and sold in 2012, with many of its assets and patents acquired by LinkedIn. Reddit, which launched in 2005 and was co-founded by Ohanian, took a similar approach to let users vote on what they thought was the best and worst content on the site.

Kevin Rose and Alexis Ohanian are convinced that the world needs a new, better social platform — and that AI can make one possible.

Digg is getting another reboot with two of the most prominent names of the Web 2.0 era leading the charge. Founder Kevin Rose has bought it back for an undisclosed sum. Rose’s partner in this endeavor is a very interesting one.