Apple reminds us of its strong privacy commitment for Siri, saying voice data isn't used for ads ahead of a crucial Apple Intelligence update.

Apple is refuting rumors that it ever let advertisers target users based on Siri recordings in a statement published Wednesday evening describing how Siri works and what it does with data. The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles,

Apple (NASDAQ:AAPL) said on Wednesday that it has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. The clarification comes after last week the U.

Apple has long built a strong reputation for user privacy. Unlike some rivals, many of its features work entirely on-device, meaning user data is not sent to Apple’s servers, while the company said that outside experts could verify the privacy controls of the Private Cloud Compute aspect of its Apple Intelligence system.

Apple claims it doesn't record Siri interactions unless users voluntarily opt-in to improve the voice assistant.

Apple said Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

A Siri lawsuit settlement over privacy issues has dredged up old rumors about ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’