Explore how inventive content strategies drove meaningful customer engagement, from personalized books and a quickfire quiz ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

Content marketing is a powerful tool for building relationships with customers, but to work it has to capture the audience’s attention. Here we see how inventive content strategies drove meaningful ...

There’s a lot of talk about what good omnichannel retail looks like – from apps and loyalty to ROPIS (research online, purchase in store) to assortment, fulfilment and so on. We also know how ...

How helpful, flexible and clear you are about your returns process can mean the difference between encouraging repeat customers and sending them off to a competitor. There’s an excellent article on ...

The vast majority of human behaviour is not fully conscious. Understanding how the brain works, how it processes information and makes decisions will help you deliver better, more effective ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

Retailers “want to be easy to work with”, says Michaela Weber, interim General Manager, EMEA at BigCommerce; but the catch-22 is that reducing friction on the road to purchase can lead to a higher ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, ...

With over 1,000 stores across the globe, cosmetics business Lush is no longer an underdog. Once considered a somewhat niche brand – with an odd mix of ethical dedication and a decidedly sunny ...

I’l be honest: when I first heard the term brand activation; my eyes almost rolled out of my head altogether. It’s got meaningless marketing buzzword written all over it. But as I researched the term ...