Zenith has introduced a new Paris-exclusive limited edition, available only in the French capital. After releasing a three-hand Defy model in 2024, the brand now turns to the Chronomaster collection ...

While brands and institutions have no trouble capturing their attention, they sometimes rely on a polished image that doesn’t reflect the reality of the solitary watchmaker at his workbench. This ...

Built on a philosophy of lower margins and a fresh approach to selling watches, BA111OD has steadily established itself as one of the industry's most compelling value propositions. The Chapter 7 ...

In just seven editions, Geneva Watch Days has become one of the defining moments of the watchmaking calendar, bringing to Geneva an open, decentralized format inspired by Dubai. But can that model ...

When it launched in 1993, its oversized proportions, exposed rubber details and unapologetically sporty attitude sent a message that was very much of its time. But there’s another side to the big, bad ...

During the brand’s first international event since Dieter Pachner assumed leadership, Certina welcomed GMT and WorldTempus to ...

Any discussion of métiers d’art naturally begins with Jaquet Droz. At its workshop in La Chaux-de-Fonds, the brand now produces only one-of-a-kind ...

Somewhere between historical legitimacy and commercial opportunity, these five reissues stand out because they have genuine stories to tell. Selecting the finest reissues is no simple task, given just ...

As CEO Georges Kern explains, a great house is built on more than legacy alone. Brand revivals are fascinating to me—they are both a true challenge and profound responsibility. But when done right, ...

In April 2026, Ralph Lauren gave its Polo Bear a campus wardrobe. For the first time in a horological context, the brand's mascot appears dressed in a preppy, collegiate outfit, a look that fits hand ...

It is Baume & Mercier’s cornerstone collection. Since its comeback in 2021, the Riviera has become omnipresent. “Comeback” is the right word, since the original collection was first introduced in 1973 ...

According to Bain & Company's Luxury Goods Worldwide Market Study 2023, Gen Z is expected to account for 25 to 30% of global luxury buyers by 2030. Combined with millennials, they will make up ...