Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

What if creating professional, branded marketing content for your business was as simple as clicking a button? With the unveiling of Pomelli, Google DeepMind’s latest innovation, that vision is closer ...

That’s why I’m taking a moment to peer into my crystal ball and make one of those dreaded year-end predictions: 2026 will be ...

July 15, 2025 - In today's hyper-automated economy, businesses are quickly embracing AI-powered marketing tools to expand their reach and streamline engagement. Synthetic voice calls, often using AI ...

The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links ...

AI has divided people into two camps—those who fear it and those who welcome it—which makes perfect sense. After all, marketers are familiar with Google and social media, but this? This has the ...

AI is no longer just an advantage for businesses but a necessity. Businesses that leverage AI tools gain a competitive edge through personalized messaging, real-time data analysis and efficient ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

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Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...