In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a ...

Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

Google’s AI‑driven overviews are cutting website traffic for hundreds of reputable sites. Recent research has revealed that ...

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.

Google's AI Mode in Search is getting new features, incluing file uploads, live video access, and improved note-taking with ...

Laurence O’Toole, founder of the analytics firm Authoritas, studied the impact of the tool and found that click-through rates to publisher websites drop by 40%–60% when AI Overviews are shown.

Google also recently rolled out AI Mode — an advanced search experience that delivers detailed, conversational answers to complex queries. What do you think? Be the first to comment.

Earlier this year, Google rolled out AI Mode to Search users in the US. Now, the notoriously inaccurate "tool" is coming to ...

To understand the real impact of Google’s AI Overviews, Adthena’s data science team analyzed more than 10.4 million SERPs across a five-day period.

However Google’s AI Mode shakes out, its arrival in the UK is just the latest sign of how rapidly AI is changing the internet ...

Sonoma, CA - Cognizant Chief Technology Officer of AI Babak Hodjat shares a demo of Cognizant's AI product during the AI Impact Summit at Fairmont Sonoma Mission Inn and Spa on Monday, June 23, 2025.