College sports entered an entirely new, and entirely unprecedented, era on July 1 when the House v. NCAA settlement finally took effect. For the first time ever, schools can directly pay players for ...

NIL is a set of rules giving college and high school athletes the right to benefit financially from the use of their names, ...

The announcements came in a flurry as soon as the calendar flipped to July one year ago. It was all so … fun and seemingly innocent — and long overdue. When college sports’ NIL era began, businesses ...

College football has been a strictly amateur sport since 1869. Officially it still is, but for the first time, players on the field are now permitted to legally put some money in their pockets. NCAA ...

College athletes across the country will soon begin raking in money for their name, image and likeness. Today marks the first day players in all NCAA sports will be allowed to profit off sponsorships ...

Student-athletes gained in 2021 the right to make money from their names, images, and likenesses. The billion-dollar industry has exploded thanks to brand deals, startups, and donor-backed collectives ...