The New Balance 550 has taken the Internet by storm. But the sneaker is everywhere yet nowhere at the same time. “The NB550 actually came from Teddy. He pitched it,” Grondin said. “He found this ...

New Balance has made great progress in the basketball performance market in recent years. Now thanks partly to rapper Jack Harlow, the Boston-based brand is making headway in the lifestyle market.

Expected to arrive in the coming months, the New Balance 550 “Hemp” sees the popular shoe reimagined with a full textile construction. Ditching the usual leather tooling, the New Balance 550 “Hemp” ...

New Balance is best known for its classic, retro styles — but an upcoming partnership with longtime collaborator Aimé Leon Dore might top them all. After the two brought back the brand’s 550 ...

The Taylor Swift effect has been in full swing this football season, with her Kansas City Chiefs boyfriend, Travis Kelce, returning to the Super Bowl this year. And if there is one thing Swifties can ...

The resurgence of the New Balance 550 is a bonafide zero-to-hero story. Since 2020, the underrated “Basketball Oxford” has become one of the brand’s most sought-after silhouettes, rising from ...

New Balance is behind the trendiest dad trainer around, the 990, but the 550 is fast gaining on it in terms of popularity. The low-top basketball shoe is a revived ’80s-era style from the NB archive, ...

With the start of the school year right around the corner, New Balance is back with a heartfelt drop. New Balance and Rich Paul, sports agent and founder of Klutch Sports Group, have announced the ...

The New Balance 550 is a modern classic. And I say “modern classic” knowing full well the sneaker was introduced in 1989. After the sneaker’s initial run, it was all but forgotten in NB’s archives ...

New Balance’s 550 sneakers have exploded in popularity over the past year, thanks in part to hyped collaborations and endorsements from Jack Harlow. Insatiable demand and subsequent resale prices now ...

Aimé Leon Dore's original "International Friendship Through Basketball" New Balance 550 collection is still regarded as one of the best sneaker projects between the two entities. Now, the New York ...

Aime Leon Dore is giving fans another chance at buying its sold-out New Balance 550 collabs, and for sneakers fans who want to get a pair, they will need to act fast. The popular New York-based ...