Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent, scalable growth.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Krishna Subramanian In ...

Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

Product-market fit – when your product truly satisfies an underserved need present in a good market – is arguably the biggest factor contributing to a company’s success. It’s not always clear when you ...

If you have been building for months, shipping features you are proud of, and still hearing polite feedback like “interesting ...

What Is Product-Market Fit (PMF)? Most people know what Marc Andreessen said about product-market fit (PMF) – it “means being in a good market with a product that can satisfy that market”. As he noted ...

Most founders think product-market fit happens in boardrooms and user interviews. But after building an open-source project used by hundreds of thousands of users, I've learned the most reliable ...

Every great business has three elements that must blend together to create a harmonious, and profitable ecosystem — from customer acquisition to purchase — a perfect elixir of the right product, the ...

Principal at ColemanWick, overseeing the delivery of the firm's integrated Voice of Customer services to middle-market companies. To continue reading this content ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

It’s a perennial question for early-stage startups: How does one find product-market fit (PMF)? What do you do to ensure that your idea takes a form that meets some sort of demand in your target ...

Opinions expressed by Entrepreneur contributors are their own. Product-market fit – when your product truly satisfies an underserved need present in a good market – is arguably the biggest factor ...