Ever wonder why some products fly off the shelves while others just gather dust? It’s all about product-market fit. In simple terms, it means making something people really want. When a product clicks ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Krishna Subramanian In ...

You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, chasing every trial, refreshing dashboards hoping this week’s cohort will stick ...

Product-market fit – when your product truly satisfies an underserved need present in a good market – is arguably the biggest factor contributing to a company’s success. It’s not always clear when you ...

It’s a perennial question for early-stage startups: How does one find product-market fit (PMF)? What do you do to ensure that your idea takes a form that meets some sort of demand in your target ...

Successful open-source (OS) companies in enterprise infrastructure have demonstrated the power of building companies that leverage communities. Since successful OS projects might have hundreds or ...

In my journey as a CEO and tech leader, one principle has consistently proven to be a cornerstone of our success: the meticulous understanding and definition of use cases. This focus has been pivotal ...

Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent, scalable growth.

Opinions expressed by Entrepreneur contributors are their own. Product-market fit – when your product truly satisfies an underserved need present in a good market – is arguably the biggest factor ...