Coca-Cola has made BodyArmor the official sports drink of the NCAA, replacing Powerade. Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its ...
Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Stateside Brands, the parent company of ready-to-drink brand ...
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. PepsiCo, Gatorade’s parent company, said Thursday that the brand ...
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