Realizing the potential for tobacco harm reduction. At Altria, we’re building a diversified business model with smoke-free products to further our harm reduction goals and achieve our Vision to ...

People have long put their health—even their lives—at risk with behaviors and actions that aren't good for them. Adventures, experiments, and indulgences have all added risk to human life throughout ...

This year could shape up to be a historic one for tobacco control — or one in which Big Tobacco accelerates its steady transformation into Big Nicotine. We are hoping for the former, but aren’t ...

Harm reduction is an innovative and adaptive strategy in public health that provides a pragmatic framework for minimizing the negative health impacts of tobacco consumption. It recognizes that while ...

You wouldn’t trust a thief to sell you a home alarm system, or a fox to guard a hen house. So why should we trust cigarette companies to help reduce tobacco use? We shouldn’t, of course. But here we ...

More than 28 million American adults still smoke cigarettes, including 900,000 Tennesseans. This habit not only harms the health of adults who smoke but also places a significant burden on our state’s ...

#THRfacts campaign aims to educate the community about a science-based way to reduce smoking and raise awareness of the rising concerns over underground and unregulated tobacco and vapes. Today, many ...