Search engine optimization (SEO) has had its ups and downs when it comes to ads. In the past 10 years, Google has introduced algorithm updates related to the use of ads. All these changes resulted in ...

Today’s column is by Irene Yang, managing director of Nativex. Brands are making significant changes to their social media strategies to reach out to Generation Z and to appeal to their unique ...

In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising campaign is more critical than ever for agencies. Because brands can lose ...

As the need for brand safety and transparency in ad placements becomes increasingly apparent, IAS and Double Verify’s extensions for YouTube Shorts could help the TikTok-lookalike court advertisers ...

More and more agencies and brands are relying on machine learning these days to analyze mountains of data and provide insights they can use to better inform advertising campaigns. Using ML, artificial ...

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising ...

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or ...

Google AdMob is introducing Technical ad delivery to help publishers ensure that displayed ads adhere to regulations in the European Economic Area (EEA) and the United Kingdom (UK). Technical ad ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

Finding parents without a story about their kids stumbling onto inappropriate content on an open video sharing platform is like finding a leprechaun or unicorn. They don’t exist. So, in 2014, when A ...

Fraud accounts for 22% of yearly digital advertising expenditures, resulting in losses of up to $84 billion for advertisers annually. Digital ad fraud involves deceptive practices where fraudulent ...