For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...
A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master ...
Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run.
The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google ...
Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...
The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...
Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...
Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate ...
To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as ...
The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...
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