India’s market concentration amplifies this. When a 65% player stumbles, the system wobbles. Regulators reassign slots, cap ...

The Indian gaming market, fuelled by affordable data and a young, digitally-native population, will reach a staggering $8.5 ...

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 ...

India’s most influential food stories no longer come from studio sets or celebrity kitchens. They rise from everyday spaces — a Mandarmani fish market where a creator describes the sharp smell of ...

When most ‘green’ advertising leans on sunlight, gentle metaphors and a reassuring palette, Into Creative’s founder Santosh Padhi (Paddy to the industry) went in the opposite direction. For Chupps’ ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate ...

These rules represent a high-water mark in India's AI and digital economy. For the first time, we will have a regulatory ...

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.

Omnicom’s jobs restructuring in the wake of the Interpublic acquisition is set to last into 2026, according to leading ...

Zillah Byng-Thorne, the previous chair of M&C Saatchi and a former chief executive of Future, originally hired Al-Qassab.

It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...

To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate ...