In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, ...

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

Adform has also expanded its partnership with data provider Adsquare to offer advertisers enhanced granularity and ...

The integration of the IAB Content Taxonomy v2.2 unlocks access to over 700 pre-defined audience segments, allowing Covatic ...

This unlocks a smarter, scalable way to plan and activate audience-first podcast campaigns without relying on personal ...

As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players ...

DeeperDive brings the power of GenAI Search Engines—now a familiar experience to millions of users—directly onto publisher ...

With the rise of omnichannel strategies, attention has become a key metric to evaluate media effectiveness. The white paper ...

DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, have ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Omnichannel advertising platform Azerion has promoted Dean Nagib to UK country manager.

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are ...