With its ‘Fair Cancer Care’ platform, the charity is moving beyond recognition to build deeper understanding of its services, ...

In her new series, When Theory Meets Tuesday, former Aldi marketing director Kyrsten Halley explores the gap between what the ...

All the latest news, analysis and opinion on food and drink marketing.

Carlsberg intends to make the line, which hasn’t been used in its advertising since 2016, a long-term platform for the beer brand globally.

Marketers are three times as likely to prioritise efficiency over effectiveness in their AI strategy, new research from ISBA ...

Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive ...

Kyrsten Halley has spent more than 20 years leading marketing across some of the UK’s best-known FMCG and retail brands, most ...

Car rental company Avis has refreshed its tone of voice to better connect with its UK and EMEA consumers, aiming to move away from a “corporate image” to one rooted in trust. Its EMEA division ...

The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists. At the end of every week, we look at the key ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the latest Bellwether showing budgets are up for the second quarter in a row to ...

Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive haircare sector.

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan. At the end of every week, we look at the key stories, offering our ...