Low-nicotine cigarettes are not a new idea. Several companies, including Philip Morris, experimented with selling the products during the 1980s and 1990s, without much success. In 2019, the FDA authorized a cigarette that contains 95% less nicotine than standard cigarettes.

Robert F. Kennedy Jr. has been outspoken about changes he would like to see in the agriculture industry, from fewer chemicals to removing seed oils.