Just a few years ago, PR professionals feared artificial intelligence (AI) would replace them. A lot can change in a few short years. The most effective communicators today are those who have learned ...

Gen-Z grew up in a digital environment where algorithmic feeds, viral misinformation and manipulated content are the norm.

Featured helps PR professionals and subject-matter experts land media placements, build brand authority, and grow AI visibility — all from a single AI-guided workflow built on Help a Reporter Out ...

Discover how Cision's new AI Visibility Dashboard is revolutionizing brand insight in public relations, offering enhanced ...

Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations. AI is significantly affecting ...

Cision's new AI Visibility Dashboard integrates signals from leading AI platforms – including ChatGPT, Gemini, and Claude – ...

Looking toward 2026, public relations (PR) and investor relations (IR) continue to evolve at lightning speed. Advances in AI, automation, and digital communication tools are transforming how companies ...

Press releases aren’t just for human readers anymore. AI is reshaping how news is discovered, interpreted, and cited. Business Wire’s PR AI Readiness Assessment helps you evaluate how prepared your ...

If you ask journalists and PR professionals what they fear most from AI, typically they’ll say variations of the same narrative: AI will make content so easy to create that their roles will have ...

Marketing a brand online doesn't have to be hard. Here's a strategy that can be adapted for virtually any organization.