The name, acronym and logo of UNESCO are the intellectual property of the United Nations Educational, Scientific and Cultural Organization. No individual or organization can use them without prior ...

The BBC brand is our most valuable asset, recognised worldwide for world-class programmes and broadcasting excellence. The BBC name and visual identity are critical to sustaining this recognition and ...

Patients and the public see the NHS as a single, national, unified service and expect and want the NHS Identity to be applied in a consistent and uniform way – it reassures them that they can rely on ...

Designed by artist Lin Cunzhen, the Beijing 2022 emblem combines traditional and modern elements of Chinese culture, as well as features embodying the passion and vitality of winter sports. Inspired ...

If your logo fails to scale down to a 16px favicon or lacks the geometric integrity to be rendered via a lightweight SVG, you aren’t “modern.” You are a legacy liability. McKinsey & Company has ...

Most bank logos are forgettable financial wallpaper. They chase “approachable” trends and scream the opposite of security. A bank isn’t your friend; it’s a vault. Its brand must communicate ...