Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...
It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to ...
Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Today in History: May 8, Allies celebrate Nazi surrender in World War ...
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. PepsiCo, Gatorade’s parent company, said Thursday that the brand ...
Rapper Kendrick Lamar will be the headliner for the sports world again this weekend, this time in Gatorade commercials featuring a star-studded cast. The new ads, part of a 2025 marketing campaign by ...
This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...