If you’ve been on TikTok or Instagram in 2025, chances are you’ve seen it—the Clean Girl aesthetic. Slicked-back buns, dewy skin, neutral outfits, and gold jewelry. It’s polished, minimal, and ...

So long to last season’s "quiet luxury" elevated yet subdued movement. Hello to a new, fresh fashion moment for 2025 that leans heavily into unbridled femininity with plenty of lace, ruffles, flowers, ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. The "clean girl" aesthetic, long the defining look of social media's ...